Speed limits are a custom more honour'd in the breach than the observance. There are reports that the maximum speed limit should be raised from 70 to 80 mph. It's said to be in the interest of putting "Britain back in the fast lane of global economies". It's crazy, I know, but this government is reduced to trying anything.
This is the approach to Beverley from the Westwood. There's a tight little bend ahead so obeying the limit is advisable.