Here's a bit of a local success story, very local indeed; this is very much a North of England concern. Boyes started up in Scarborough in the 1880's and have slowly and successfully spread across the north-east of England selling what they call good value products at reasonable prices. There's a total of forty six Boyes stores across the northern counties and there's three in Hull. This one is on Holderness Road and stands on the site of a cinema destroyed toward the end of the war causing the last civilian casualties in the war. A plaque on the corner commemorates the event. During the war news reports were not allowed to name individual towns so Hull became "a North-East Coast Town"; this didn't save it or the residents from a hellish experience.