The Government's announcement in 2012 that it was to spend millions on celebrating, oh sorry, commemorating, the centenary of the slaughter of the First World War must have brought tears of joy to meeja types. With just over a week till the start date no doubt they'll be gearing themselves up for a feeding frenzy. All rather sickening really. Bookshops' shelves groan with the latest WW1 tasteful tomes as publishers seek to cash in. Not to be outdone, in fact, way out in the vanguard as would be of keeper of the nations memories, the BBC is touting this little touring circus designed to "reflect on the dramatic impact the war had on families and communities", nice work if you can get it. And when this bean feast is over we will, to paraphrase Lloyd George, have to go through it again in 25 years and at three times the cost.