In the blink of an eye this shop changed from being Discount UK to Bargain Buys, same staff, same stock, same prices. That's not really surprising since both brands are owned by Poundland. Try as I might I cannot summon up the enthusiasm displayed by a 'business leader' in the local rag who describes this change of name as a sign of "recognising Hull is a great place to do business" or as the same perp said "Hull is bucking the trend in terms of retail". (I have this idea that a vitual 'business leader' spouts out the same messages just changing the town or city whenever a button is pressed on a rent-a-quote machine) In fact these bargain basement discount stores are ubiquitous in the UK and not a sign of a strengthening retail market; quite the opposite.
And this is just for, well, why not?