What the Hull is that?

You'll have heard of the City of Culture thingy that approaches in 2017, well every thingy like this needs a thingy, a what's it, erm a logo;  that's it. And here,  designed by committee, is the very thing that will adorn all events for that year and thereafter, per omnia saeculorum. I'm told it's not a drowning menorah ... but a series of aitches (aitch, as in Hhhhull, geddit? the irony being that the aitch is almost always dropped in common parlance, it's 'Ull, doncha know!) disappearing into the horizon; like I say, designed by a committee to please a committee.

To go with this there's a collection of soggy slogans whose utter banality defies belief, here's a taster: "Someone bothering you? Tell them to go to Hull" (Ba dum tsh!)  or "I went there for the Hull of it" (that'll have them queuing for miles on the M63!). And they pay real people real money to come up with such an original play on words. I know you think I'm making this stuff up, don't you?  ... well click here or here and be underwhelmed.