The Cyclists' Touring Club [ 1 ] started in the 1878 to promote the interests of cyclists. Establishments such as hotels, cafés and repair shops that met their standards were awarded a large plaque.
Wikipedia informs me: "CTC is organised at a district level, with CTC Local Groups organising cycle rides on most Sundays and often during the week. The more leisurely rides are planned around café stops, the quality of the ride often being judged on the standard of the cakes; CTC has been referred to as "Café To Café" or "Coffee, Tea and Cakes".
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