Brand Name Recognition

I wondered if it was only in this country that a transport company has a spotters fan club that reports sightings of its lorries as they go about their business on the highways and by-ways. A little searching on the web (it's a bank holiday that's my excuse!) finds a lorry spotting website with over 4,000 paying members (£25 a year) who try to report the make and number of as many lorries as possible; a somewhat eccentric pastime but harmless I feel sure. As for myself I'm no great Stobart fan I prefer a Norbert Dentressangle any day but better still that rara avis Prestons of Potto ...