You can't have a year long bean fest without some promotion and as with all advertising the less you mention the product the better. Whoever was paid a no doubt substantial fee to come up with these instantly forgettable catch lines has learnt that lesson well... Here's a couple of the many enigmatic messages festooning the town. When I'm bored I might post some more.
I imagine someone was paid a five figure sum for this idea. That doesn't even factor in the cost of the signs.
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