Try as I might I cannot understand what an "ultimate shopping experience" might be. Is it, I ask myself, when you go to the shop and it actually has in stock all the items you require and all prices have been reduced by 50%? No? Well then enlighten me ....
I'm with you I have no idea what that phrase means. I only shop when I need something specific and that's usually all I buy. I don't really need it to be an 'experience'!
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